As a new real estate agent, one of the hardest parts of the business is deciding what you are going to focus on that will set you apart from any other real estate agent in the market. Many real estate professionals identify a specific buyer/seller niche that they will cater to. Choose what you know, what you love, and what you dream about. If you are passionate, it will translate into your every day interactions with buyers and sellers!
When you are passionate about helping buyers find their dream home and helping sellers move into their next dream home, it is important to not be a jack of all trades. The first step is to break your real estate business into three categories:
1. What do you know best?
2. What are you most passionate about?
3. What do you dream of doing?
By answering these three questions, you will quickly find three niches that you can build your real estate business on, and watch your business succeed.
Niche #1: Stick to What You Know
If you're a new agent or have some experience under your belt and are still struggling to identify a niche market you can be successful in, think about what part of real estate you had the most knowledge of before coming into the business. Perhaps first time home buyers, senior housing, divorcing couples, historic homes, ect. Once you have identified the are of real estate that you already know about, make that your first niche.
Niche #2: Do What You Love
Your passion may be something different from what you already know, but when you love something, you'll put your all into it. If you are an outdoor enthusiast, homes with a lot of acreage might appeal to you. If you love to be on the water, homes with water access or waterfront properties might be just the ticket. With the heart of a student, once you find what you love, it's time to hit the books. Study maps, weather patterns, what type of person buys or sells that type of property, talk to other professionals already in that field and ask for help and information. You will be surprised at the information others are willing to share if you only ask. You need to know who buys that type of property and how to reach them. It's all about placing yourself and your marketing in the proper places to find the buyer and seller that is the right fit for you.
Niche #3: Dream Big
Your third niche will be the most difficult to break into, but you could likely take it over with the right mindset. It should be your dream - the part of real estate that you never thought you could be involved in. It could be luxury, commercial, or global real estate. By dreaming big and going after that dream, you will have to work hard, overcome challenges, and grow both professionally and personally. In the end, by working towards your goal, the reward can be huge.
Tips for Making Your Niches Successful
Be Brave and listen for cues
Don't be afraid to be the new guy nobody has heard of. As long as you are working as hard as you can, staying focused on your goal, listening to what your buyers and sellers are looking for, you will have success.
Get Involved
Join organizations that your ideal buyers and sellers are involved in. This is the best way to meet the clients you want. Show them that you have common interests, that you are committed to giving back to the community and they will want to work with you.
Use Tools you have at your disposal
All companies have them, weather it is a program, database management system, scripts, or a marketing suite, the most successful people and companies have systems in place and use them regularly. If you are constantly re-inventing the wheel instead of customizing the wheel that is there, you will quickly fall behind.
Keller Williams Realty Cary located at 201 Shannon Oaks Cir, Cary, NC 27511 has 189 real estate professionals. If you are interested in starting your real estate career or want to build your real estate business to the next level,
visit our website today!
